Empire is one of Scotland’s leading HR and employment law advisors, based in Aberdeen with offices in Inverness and Glasgow. Frasermedia is employed to drive forward Empire’s expansion plans and position the company as the leading experts in HR in Scotland.


  • Enhance the profile of Empire, particularly outwith Aberdeen and the North-east 
  • Improve awareness of Empire and its diverse range of HR services in Inverness
  • Promote new services
  • Recruit new clients and promote staff as experts in the field


Empire has been in the news at least once every week in 2014.

We proactively promote Empire as the leading voice in employment law, anticipating legislation, which will affect employers and employees. We regularly provide local and national publications and online business journals with up-to-the minute advice features for employers, promoting the expertise of Empire. Detailed analysis articles of potential legal changes for businesses have featured in local and national press, engaging potential clients with Empire’s services and expertise. 

Appointment features and interesting personnel stories allow Empire’s expert staff to be seen across its target areas, at the same time as promoting Empire as a growing employer.

We have also utilised our full multi-media service with podcasts and videos to provide digital communications for the company’s website and social media channels, sharing news and advice. Video interviews and opinion pieces are a regular part of Empire’s communication strategy, utilising the full range of media available.

Empire’s expert analysis of employment law changes are shared quickly with radio stations, offering comments from experts in their fields on new rulings and relevant news stories.


In the time we have been working with Empire, its profile has grown and the specialist firm is now regarded as an important and respected voice in HR and employment law. Empire’s digital presence has increased, with a focus on YouTube and Facebook. Turnover has continued to rise and its client list expand, and staff numbers have increased with new experts in employment law and HR being employed across the business.

Empire HR is one of the fastest growing, independent Human Resources, Health & Safety and Employment Law support businesses in Scotland.

"Frasermedia has been our PR agency since they launched in 2007 and during that time our profile has been raised considerably throughout Scotland. We have been delighted with the combination of planned campaigns and reactive news articles, many of which require an immediate response and as a result, we've had some great coverage in many relevant publications. Frasermedia has taken the time to understand our business which results in focussed PR which, for a relatively small business, means we get better coverage than most at a moderate cost."

PJ Chalmers

Director, Empire