GPH Builders Merchants

GPH is the North-east’s leading independent building trade supply firm, with branches in Westhill and Inverurie.. The company wanted to increase its profile in the area as a true independent alternative to the large chains, which operate in the area, and also to promote the firm as a one-stop-shop for both private and trade customers.

Objectives

• To raise the profile of GPH as an alternative to chain firms​
• To highlight that GPH is an independent local firm with sound local knowledge
• To highlight the products and services offered
• To increase footfall and sales at both locations

Delivered

We produce regular news and business features on staff, products and services, write a monthly advice column for The Press and Journal, and have secured coverage in a number of regional and trade publications.

We assist with marketing strategies and publicity opportunities, and have created a social media campaign to celebrate the Westhill branch’s 10th birthday. 

Results

Raising the profile of GPH through targeted press, advertising and social media has helped to ensure the company’s client base continues to increase, and more customers visit the store, seeing the business continuing to grow. The firm is also offering new and unique products and services to set itself apart from competitors. Sales and marketing director, Nikki Mortimer, is also now a member of the board of the Builders Merchants Federation.