GPH Builders Merchants

GPH is the North-east’s leading independent building trade supply firm, with branches in Westhill and Inverurie.. The company wanted to increase its profile in the area as a true independent alternative to the large chains, which operate in the area, and also to promote the firm as a one-stop-shop for both private and trade customers.


  • To raise the profile of GPH as an alternative to chain firms​
  • To highlight that GPH is an independent local firm with sound local knowledge
  • To highlight the products and services offered
  • To increase footfall and sales at both locations


We produce regular news and business features on staff, products and services, write a monthly advice column for The Press and Journal, and have secured coverage in a number of regional and trade publications.

We assist with marketing strategies and publicity opportunities, and have created a social media campaign to celebrate the Westhill branch’s 10th birthday. 


Raising the profile of GPH through targeted press, advertising and social media has helped to ensure the company’s client base continues to increase, and more customers visit the store, seeing the business continuing to grow. The firm is also offering new and unique products and services to set itself apart from competitors. Sales and marketing director, Nikki Mortimer, is also now a member of the board of the Builders Merchants Federation.

GPH Builders Merchants are a leading North East independent Builders Merchant, proudly serving customers for over 30 years.

"Over the last few years GPH Builders Merchants Limited have worked closely with Frasermedia on a variety of projects. As part of our recent 10th Birthday celebrations, we ran a daily Facebook campaign which Donna at Fraermedia was instrumental in bringing to fruition, handling everything from taking the pictures to posting daily entries – even on Saturday and Sunday! She sampled the baking competition, took pictures, provided editorial for the local press and was a great support throughout. We have worked closely with many members of the Frasermedia team over the years and have always been impressed by their passion and determination to help us stand out from the crowd. We value their experience and professionalism."

Nikki Mortimer

Sales Director