Motive Offshore

Motive Offshore is a manufacturing and rental company, providing high quality marine equipment and associated services to the onshore and offshore oil and gas industry.

Although the firm was only launched in 2010, it has experienced exceptional growth and now employs over 100 members of staff across its three locations in Aberdeenshire, Aberdeen and Norway. 

As the firm was expanding fast, and with several competitors in the area, it was vital to step up the PR and showcase the firm’s success to date and promote them as a major player in the industry.  

Objectives

• To raise the profile of Motive Offshore
• To increase awareness of Motive Offshore, its products and service offering 
• To increase sales and contracts through increased PR 

Delivered

Since we began working with Motive Offshore at the end of 2013, we created a structured PR plan to support the firm’s growth strategy, and to date we have achieved extensive media coverage within a range of publications Scotland wide, as well as a number of oil and gas trade magazines. 

We have supported Motive Offshore with a variety of strong news releases including its expansion into the city centre and Norway, its expanding workforce and recruitment drive, key management appointments, turnover results and launch of new equipment.

We also worked with Motive to market its new equipment, with advertorials and industry related features to promote the product, which included features in industry publications, Platform, Roustabout Energy International and Scandinavian Oil & Gas, to name a few.

We also managed to secure a finalist position for managing director, James Gregg in the Grampian Awards for Business Excellence, and as the firm is very people focused we have written a number of releases to support the firm’s corporate social responsibilities and its charity work over the year.

Results

Motive Offshore is now a recognised name in the marine equipment sector of the industry and in Aberdeen. The firm has continued to grow and expand with increased contracts, which has lead to strong turnover results both in the UK and un Norway.